ad campaign by Shiseido and creative agency Watts of Tokyo

This AD Campaign Will Shatter Your Perception of Gender

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Do you know that 62 million girls are denied education all over the world? [Source: UN foundation] One in three women across the 28 EU states have experienced some form of physical or sexual abuse since the age of 15. [2014 EU report] That at least 1000 honor killings occur annually in both India and Pakistan. [source HBVA] That women around the world aged 15-44 are more at risk from rape and domestic violence than from cancer, car accidents, war, and malaria. High school girls is a communication campaign for the Japanese multinational personal care company Shiseido and come from the Japanese agency Watts of Tokyo.

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