Lessons from water in marketing strategy?

Think of thirst and it reminds you how important life is. That force of life and spirit is never so clear and definite, until it touches and acquaints you with your inner being; its energy binds nature and earth; its serenity is a reminder of values and morals; and the vehemence and depth draw out the pitfalls of corruption, sin, and cruelty. While in a drop of […]

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Why are global shipments of smartphones declining?

 Global smartphone shipments are declining.  Gartner predicts in an Oct 6, 2016 report that the worldwide shipment of mobile phones will decline by 1.6 percent in 2016 before gaining momentum again in 2017. Smartphone shipments to India have been declining in the last two-quarters but is expected to recover with […]

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Are you a content marketer or ‘just’ a marketer?

“What is it like—coming from a brand strategy role to be a content marketer?” “I think, we are marketers, and content is central to all our efforts.” She is not convinced.

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Top Marketing Lessons of 2017 for Social Media Managers

Everyone is sweating. Facebook’s organic reach is still declining. From 16% in February 2012 to just 2% in 2015 and another 52-percent decline in organic reach from January 2016 through mid-July 2016. Even in 2017, with more ads-streams Facebook is expected to prioritize personal interactions. It is true marketers are resentful. […]

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